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The insider’s guide to the city


Paul Smith Avery Row

April 1st 2015

What: Paul Smith, Avery Row
Where: Mayfair

London is one of the fashion capitals of the world, but also one of the most  expensive. So how does one look fly when a week’s wages doesn’t buy a pair of briefs? You can either ‘sew tigers on your shirts and alligators’ or you can look for sample sales and sale shops.

The Paul Smith sale shop in Avery Street is little known but serves its purpose - a discounted store tucked away in a narrow street within the opulence of Mayfair, even rich folk love a discount too. It’s mainly last season’s stuff so deals are there to be had but unfortunately there’s no women's wear.






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